Case Studies
Case Studies
Exxon Mobil Rewards+ App Redesign
Redesigned Exxon’s flagship Rewards+ app, balancing identity requirements against onboarding friction for millions of users.
Role: Lead Product Designer
$417M
Annual platform revenue
1.7M
Total users
Exxon Mobil Rewards+ App Redesign
Redesigned Exxon’s flagship Rewards+ app, balancing identity requirements against onboarding friction for millions of users.
Role: Lead Product Designer
$417M
Platform
Revenue
1.7M
Total Platform
User
Scalable White Label Design System
A modular design system that let 8 brands launch distinct apps from one foundation.
Role: Lead Product Designer
+40%
Transaction Rate
7 wks
Development Cycle
Scalable, Modular White Label Design System
A flexible, reusable system designed to support multiple brands.
Role: Lead Product Designer
+40%
Transaction
Rate
7 wks
Development
Cycle
Process
I work from the problem up, then design for scale. Whether it’s one app or eight brands on a shared foundation, I aim for solutions that hold up across teams, edge cases, and releases, not just the first launch.
Discover
I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.
Define
I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.
Develop
I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.
Deliver
I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.
Process
I work from the problem up, then design for scale. Whether it’s one app or eight brands on a shared foundation, I aim for solutions that hold up across teams, edge cases, and releases, not just the first launch.
Discover
I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.
Develop
I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.
Define
I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.
Deliver
I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.
Process
I work from the problem up, then design for scale. Whether it’s one app or eight brands on a shared foundation, I aim for solutions that hold up across teams, edge cases, and releases, not just the first launch.
Discover
I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.
Define
I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.
Develop
I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.
Deliver
I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.