Jesus Palacios

Case Studies

About

Let's Chat!

Jesus Palacios

Case Studies

About

Let's Chat!

Hi, I’m Jesus!

I’m a Principal Product Designer with 10+ years of experience designing payments, wallet, loyalty, and onboarding experiences for the moments people can’t afford to get wrong: paying, banking, and fueling up.

I’ve led 0-to-1 design for fintech and mobility products used by millions, including ExxonMobil, and built design systems that scale across 8 white-label brands. Today I’m designing the no-code platform that lets brands configure and update their apps over the air, without engineering.

I work from discovery through prototypes to build-ready designs, in close partnership with product and engineering. I turn complex compliance and technical requirements into simple, accessible flows, and I make the case for the right decision, especially when it isn’t the popular one in the room. I use AI tools to prototype faster and get stakeholders aligned earlier.

View My Work

Exxon Mobil Rewards+ App Redesign

Redesigned Exxon’s flagship Rewards+ app, balancing identity requirements against onboarding friction for millions of users.

Role: Lead Product Designer

View case study

$417M

Annual platform revenue

1.7M

Total users

Exxon Mobil Rewards+ App Redesign

Redesigned Exxon’s flagship Rewards+ app, balancing identity requirements against onboarding friction for millions of users.

Role: Lead Product Designer

$417M

Platform
Revenue

1.7M

Total Platform
User

View case study

Scalable White Label Design System

A modular design system that let 8 brands launch distinct apps from one foundation.

Role: Lead Product Designer

View case study

+40%

Transaction Rate

7 wks

Development Cycle

Scalable, Modular White Label Design System

A flexible, reusable system designed to support multiple brands.

Role: Lead Product Designer

+40%

Transaction
Rate

7 wks

Development
Cycle

View case study

View All Case Studies

Process

I work from the problem up, then design for scale. Whether it’s one app or eight brands on a shared foundation, I aim for solutions that hold up across teams, edge cases, and releases, not just the first launch.

Discover

I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.

Define

I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.

Develop

I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.

Deliver

I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.

Process

Discover

I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.

Define

I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.

Develop

I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.

Deliver

I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.

Process

Discover

I start by working with stakeholders, product owners, and users to understand their goals, constraints, and pain points before any design begins.

Define

I map where friction and risk sit, then decide what to build natively, what to customize, and what to leave out.

Develop

I prototype early, test with real flows, and design for what engineering can ship, using AI tools to move faster.

Deliver

I hand off specs and system components, stay through QA, and track post-launch metrics to see what worked.

Skills

Payments & Wallet

Loyalty & Onboarding

Mobile Product Design

Compliance-Driven Design

White-Label Design Systems

Prototyping & Interaction Design

Accessibility & Inclusive Design

User Research & Testing

Data-Informed Design

AI-Assisted Prototyping

Mentorship & Design Advocacy

Apple Human Interface Guidelines

Google Material Design

Figma

Experience

Principal Product Designer

PDI Technologies (formerly P97 Networks, acquired April 2025)

Present

Product Design Manager

P97 Networks LLC (acquired by PDI Technologies, April 2025)

September 2022 – April 2025

Senior Product Designer

P97 Networks LLC

November 2019 – September 2022

Environmental Graphic Designer

Imagination The Americas

2016 – 2019