Case Studies
Case Studies
Case Studies
Exxon Mobil Rewards+ App Redesign
Redesigning Exxon’s flagship Rewards+ app into a faster, more intuitive experience for millions of users.
Role: Lead Product Designer
$417M
Platform Revenue
1.7M
Total User
Exxon Mobil Rewards+ App Redesign
Redesigning Exxon’s flagship Rewards+ app into a faster, more intuitive experience for millions of users.
Role: Lead Product Designer
$417M
Platform
Revenue
1.7M
Total Platform
User
Exxon Mobil Rewards+ App Redesign
Redesigning Exxon’s flagship Rewards+ app into a faster, more intuitive experience for millions of users.
Role: Lead Product Designer
$417M
Platform Revenue
1.7M
Total User
Scalable White Label Design System
A flexible, reusable system designed to support multiple brands.
Role: Lead Product Designer
+40%
Transaction Rate
7 wks
Development Cycle
Scalable, Modular White Label Design System
A flexible, reusable system designed to support multiple brands.
Role: Lead Product Designer
+40%
Transaction
Rate
7 wks
Development
Cycle
Scalable White Label Design System
A flexible, reusable system designed to support multiple brands.
Role: Lead Product Designer
+40%
Transaction Rate
7 wks
Development Cycle
Petro Canada EV Custom App
A mobile app that enables EV drivers to make secure, touchless payments seamlessly when connecting to a charging station.
Role: Senior Product Designer
2.5 M
New Active Users
1.5M
Transactions
Petro Canada EV Custom App
A mobile app that enables EV drivers to make secure, touchless payments seamlessly when connecting to a charging station.
Role: Senior Product Designer
2.5 M
New Active Users
1.5M
Transactions
Petro Canada EV Custom App
A mobile app that enables EV drivers to make secure, touchless payments seamlessly when connecting to a charging station.
Role: Senior Product Designer
2.5 M
New Active Users
1.5M
Transactions
Settlement Platform
A platform designed to simplify transaction settlements for retail companies. It connects retailers with vendor-created offers to ensure accurate reconciliation, reduce operational friction, and improve transparency.
Role: Manager of Product Design /Lead Product Designer
500k
Settle Transactions
$1.3M
Platform Revenue
Settlement Platform
A platform designed to simplify transaction settlements for retail companies. It connects retailers with vendor-created offers to ensure accurate reconciliation, reduce operational friction, and improve transparency.
Role: Lead Product Designer
500k
Settled Transactions
$1.3M
Platform Revenue
Settlement Platform
A platform designed to simplify transaction settlements for retail companies. It connects retailers with vendor-created offers to ensure accurate reconciliation, reduce operational friction, and improve transparency.
Role: Manager of Product Design /Lead Product Designer
500k
Settle Transactions
$1.3M
Platform Revenue
Process
My strengths include strong user empathy gained through direct research and dialogue. I rely on a systems-thinking approach to create scalable, brand-aligned designs, effective collaboration with cross-functional teams, and a clear focus on delivering measurable business results.
01
Discover
This phase is all about close collaboration: I work directly with stakeholders, product owners, and users to surface their goals, pain points, and aspirations. Through workshops, interviews, and stakeholder alignment sessions, I define clear, focused objectives that serve as the project’s foundation.
Define
Here, I synthesize research insights and map the user journey by identifying friction points and prioritizing opportunities. I validate assumptions with targeted user surveys, competitor benchmarking, and rapid concept exploration. This lets me define a roadmap that’s rooted in user needs and business value.
02
Develop
I translate strategy into wireframes and prototypes—building user flows and system architectures that put usability first. My approach is hands-on and iterative: I run usability tests, A/B experiments, and design reviews with stakeholders and engineers to sharpen every interaction. I champion accessibility, modularity, and engineering feasibility at every step.
03
Deliver
I create detailed design specs, pattern libraries, and robust documentation for seamless developer handoff. I proactively sync with QA and engineering to ensure build quality and fidelity to my design systems. By tracking key product metrics post-launch, I iterate and optimize—delivering solutions that scale and perform in the wild.
04
Process
My strengths include strong user empathy gained through direct research and dialogue. I rely on a systems-thinking approach to create scalable, brand-aligned designs, effective collaboration with cross-functional teams, and a clear focus on delivering measurable business results.
01
Discover
This phase is all about close collaboration: I work directly with stakeholders, product owners, and users to surface their goals, pain points, and aspirations. Through workshops, interviews, and stakeholder alignment sessions, I define clear, focused objectives that serve as the project’s foundation.
Develop
I translate strategy into wireframes and prototypes—building user flows and system architectures that put usability first. My approach is hands-on and iterative: I run usability tests, A/B experiments, and design reviews with stakeholders and engineers to sharpen every interaction. I champion accessibility, modularity, and engineering feasibility at every step.
03
Define
Here, I synthesize research insights and map the user journey, identifying friction points and priority opportunities. I validate assumptions with targeted user surveys, competitor benchmarking, and rapid concept exploration. This lets me define a roadmap that’s rooted in user needs and business value.
02
Deliver
I create detailed design specs, pattern libraries, and robust documentation for seamless developer handoff. I proactively sync with QA and engineering to ensure build quality and fidelity to my design systems. By tracking key product metrics post-launch, I iterate and optimize—delivering solutions that scale and perform in the wild.
04
Process
My strengths include strong user empathy gained through direct research and dialogue. I rely on a systems-thinking approach to create scalable, brand-aligned designs, effective collaboration with cross-functional teams, and a clear focus on delivering measurable business results.
01
Discover
This phase is all about close collaboration: I work directly with stakeholders, product owners, and users to surface their goals, pain points, and aspirations. Through workshops, interviews, and stakeholder alignment sessions, I define clear, focused objectives that serve as the project’s foundation.
Define
Here, I synthesize research insights and map the user journey by identifying friction points and prioritizing opportunities. I validate assumptions with targeted user surveys, competitor benchmarking, and rapid concept exploration. This lets me define a roadmap that’s rooted in user needs and business value.
02
Develop
I translate strategy into wireframes and prototypes—building user flows and system architectures that put usability first. My approach is hands-on and iterative: I run usability tests, A/B experiments, and design reviews with stakeholders and engineers to sharpen every interaction. I champion accessibility, modularity, and engineering feasibility at every step.
03
Deliver
I create detailed design specs, pattern libraries, and robust documentation for seamless developer handoff. I proactively sync with QA and engineering to ensure build quality and fidelity to my design systems. By tracking key product metrics post-launch, I iterate and optimize—delivering solutions that scale and perform in the wild.
04